A Customer-Centric Approach of The Body Shop Products

The Body Shop

The Body Shop is a cosmetic brand, known to sell cruelty-free products around the world. It is the one-stop destination for all women looking for skincare, haircare, bath, and body products. The Body Shop is in the business for the last 40 years and still smashing beauty spectrum standards to their top level.

  • imageTeam Size :
    18 Members
    Magento Team | NodeJS Team | MongoDB Team | QA | BA | iOS Team | Android Team | UI/UX Designers
  • imageIndustry :
    Retail & Ecommerce, Beauty Products
  • imageDuration :
    1 Year

Who is the Client?

The Body Shop was started by the late British human rights and environmental campaigner Dame Anita Roddick in the year 1976. At the start of their journey, they sold 25 beauty products that were produced using natural ingredients. And the products produced by The Body Shop were ethically sourced and cruelty-free. The Body Shop has franchised outlets in more than 60+ countries. And there are over 1500 beauty products sold in 2500+ stores owned by the company.

The Body Shop holds a considerable amount of market share, especially in the Asian market. The Body Shop also has an influential presence in ecommerce stores worldwide, apart from their physical stores. The beauty product brand maintains its digital commerce presence to let its potential customers get the expected products delivered to their doorstep.

Purpose of the Client

The purpose of the client is to maintain the performance of the ecommerce website and improve the shopping experience of all Indian customers. Another goal was to make sure that they have the application to engage more customers and deliver their desired beauty products to their doorstep. The website should also have to be mobile responsive and user-friendly for the users browsing through mobile phones.


The Body Shop was facing a humongous challenge with its website because of the poor loading speed of the Home Page, Categories, Checkout Page, and Product Pages. The features implemented in the website were not very much user-friendly and engaging. The Body Shop came across Vidhema Technologies' expert team of developers to overcome their issues.


The website was developed in Magento 2.0 Community Edition.


The client was facing an extension issue on their website.


The Body Shop platform also required applications for its users.


There were so many third-party APIs and plugins included in the process which needed to be migrated.


Their website and physical store used to work differently.


There was no separate categorical presentation of inventories and orders.


The client wanted to have methodologies implemented according to the latest technologies and trends.

Girl Building


The client connected with Vidhema Technologies for the implementation, integration, and modification of their previous website with new and ongoing technologies. Also, The Body Shop’s client wanted to have an application for their brand. When we got the project it took us 2-3 months of requirement analysis and after that, we started the development of the project.

Initially, The Body Shop website was in Magento, and our team of adroit developers re-developed it in the “Headless” form. We developed the backend in Magento 2 Enterprise Edition with Node JS and MongoDB and the frontend in React JS for Web and PWA and Native Apps for iOS and Android.

We have integrated the third-party APIs into Magento and Node JS.

The list of the third-party tools that we have integrated is as under:

  • Shipping & Warehouse → Vinculum + Click up
  • Wallet → Qwikcilver
  • Payment Gateway → CC Avenue + Razor Pay
  • Reward → Migrated into Easy Reward
  • For Analytics → Clevertap (Implemented for the first time by our team of developers)
  • Reviews → Bazaarvoice (Implemented for the first time by our team of developers)


For any business that wants to attain the required results and wants to accomplish online marketing needs, the ecommerce website must be high-performing with high stability. After partnering with the Vidhema Technologies team, The Body Shop achieved many results for the betterment of their journey towards achieving the desired goals.

  • They have expanded thoroughly in India and gained many customers after taking services from our proficient team of developers and designers.
  • During the festive season like Diwali, The Body Shop witnessed around 5.53 lakh of customers
  • The website and application became more engaging and user-friendly.
  • Inventories and Orders implementation has been done separately for the customers.
  • The Body Shop website showcases stability and high performance during peak times such as festive times or sale times without compromising performance. Eventually, resulted in increased sales and gaining more customers than before.

Technologies and Tools