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UNIQLO
UNIQLO, a leading global apparel retailer, is dedicated to creating high-quality, innovative clothing that combines performance and comfort. With a focus on simplicity, quality, and longevity, UNIQLO offers a wide range of casual wear for men, women, and children.
Team Size :8 Members
Project Manager | Business Analyst | Developers | Quality Analyst
- Industry :
Retail and Apparel
- Duration :
200 Days
Key Highlights
In 2021, UNIQLO Singapore, a Singapore based Retail organization with 1000 employees and revenues of $200.0M selected Salesforce Sales Cloud for Sales Automation,CRM,Sales Engagement while displacing Legacy, and integrating with the existing systems being used.
Choice
We needed a more advanced platform to centralize our global data, automate our processes, and enhance our reporting capabilities. Salesforce was our top choice due to its leadership in CRM solutions. With the Salesforce platform, we can streamline operations across regions, improve team efficiency, and provide management with enhanced insights for more informed decision-making
Challenge
Integration Complexity: Integrating Salesforce with UNIQLO’s existing global systems and processes, such as supply chain management and retail operations, can be complex and time-consuming.
User Adoption: Ensuring widespread adoption of Salesforce among employees across various regions, including areas with diverse technology literacy levels, may be challenging.
Customization Needs: Adapting Salesforce to meet UNIQLO’s specific business requirements, such as international supply chain integration and customer engagement strategies, while ensuring scalability and maintainability.
Data Quality: Maintaining accurate and consistent data across multiple global regions within Salesforce to support meaningful insights and informed decision-making.
Training and Support: Providing comprehensive training and ongoing support to employees at all levels to maximize their productivity and effective use of Salesforce.
Solution
Here are the solutions to each challenge UNIQLO :
- Integration Complexity: Assess existing systems for compatibility. Use Salesforce integration tools or middleware.
- User Adoption : Develop a global change management strategy. Implement localized training programs.
- Customization Needs :Prioritize essential features and maintain scalability. Utilize Salesforce’s built-in functionalities where possible.
- Data Quality: Implement robust data entry protocols and validation tools. Regularly audit data and promote data integrity practices.
- Cost Management: Evaluate and plan for Salesforce costs, including licenses
- and maintenance. Consider phased implementation to spread out expenses.
The Results
By implementing Salesforce, UNIQLO has successfully centralized global data, automated complex processes, and enhanced reporting capabilities. Teams across different regions now work more efficiently and seamlessly, while management gains comprehensive insights that drive more informed, strategic decisions. Overall, Salesforce has streamlined operations, improved productivity, and empowered UNIQLO to better meet the demands of a global market.