In today’s fast-paced business landscape, business priorities narrow down to enhancing brand identity, generating new revenue streams, and increasing customer engagement. Since we function in a digitally-driven world, these priorities are increasingly being fulfilled through a digital web or mobile app. However, the challenge lies in doing your best in the highly competitive digital market.
When it comes to measuring the effectiveness of a digital product, there is perhaps nothing more important than making sure that the users have an excellent user experience. The components of your digital product that make sure this happens are its UX and UI. We’re sure you’d have heard of these terms before. A visually attractive and engaging app is usually a result of having an efficient User Experience (UX) and User Interface (UI). The best mobile app developers always know that an app has to be developed while putting much importance on its Ul/UX design practices. The success of a mobile app mainly depends on the effective UI/UX design.
User Interface (UI)
User Interface allows users to connect with a website or an application. It is usually engaged for products that require interaction for the user to get what they need from the experience. UI design always forms a graphic format that can be naturally navigable for the users and is laid down with a focus on how the design components would externally communicate with the users. UI works along with UX to give the user an ultimate experience. UI design forms a graphic format that is naturally navigable for the users and is laid down with a focus on how the design components would outwardly communicate with the users.
However, UI is not a standalone system or function and is used in conjunction with the term UX.
User Experience (UX)
User Experience mainly focuses on human feelings, emotions, preferences, and perceptions while using the application. Research on the needs of the target audience is necessary for an effective UX design. It is important to understand the user's experience as it has an effect on the user’s interaction and opinion with the designed application. UI is a part of UX and both work together to give end-users the best experience while using the website or app. An efficient UX design demands thorough research on the needs of the target audience. It is important to understand the user’s experience as it affects the users’ interaction and opinion with the designed website or application.
UI is a part of UX and both work together towards the same goal — end-user experience.
Reasons why your business needs an efficient UI/UX Design:
UI/UX design and development plays an important role in the growth of a business. Here are some ways how UI/UX design can enhance a business.
Builds your brand:
An effective UI/UX design helps in increasing customer satisfaction and thus builds a brand for your product. This helps in having a lot of happy clients and loyal customers to your product. When the customers are happy with your brand helps to boost your business. This results in growth in the value of your brand name.
Saves time and money:
Investing in a great User Interface design helps in minimizing the faults that your customers can find while using the app. A perfect product doesn’t need any frequent upgrades which help in saving your money and time in developing a product.
Helps you understand your customers:
The client’s requirements need to be understood properly, before creating a UI/UX design. Your design should be created keeping the target audience in mind to attract the audience. UI/UX allows you to segment your target audience which is important in understanding what the audience wants. The main goal behind understanding the audience is to convert potential customers into loyal customers thus increasing the sales.
The traffic of your site or app will get increased when the user experience and user interface of your mobile app are done perfectly. This helps in obtaining new customers and also helps you in retaining them. With the kind of competition prevailing, a flawless app design will give your business a firm ground to stay ahead of your competitors.
Best UI/UX design practices for your business:
Here are some of the best UI/UX design practices which are being followed by industry experts:
Responsive design is a very important part of the digital design process which helps in offering a great user experience. Today users prefer to access everything on their mobile phones instead of accessing your website on their desktops. You must follow UI design principles considering the preferences of users to build a website for your business. Ensure that your website is having mobile-friendly features making it easily accessible on mobile phones.
Building a website is not only about crafting an appealing layout or placing content in a clean format. It is also about encouraging your audience to take any action so that they will avail of your services.
In this context, engaging call-to-action plays an important role in taking customers’ to your offerings. Your call-to-action should be formed of compelling words or phrases that grab the attention of users.
The engaging content and attractive layout can greatly improve the user interactivity for a website. The best way to attract user attention to your website or app is by using attractive and appealing imagery. Fascinating images can engage your target audience. Pick images that exhibit the purpose of your product. Make sure that the size of images is perfect for display across the platforms. Use a noticeable but limited number of visuals in your designs.
Minimal Page Load Time:
The page load time of your website is a non-deniable factor. Speed matters in this era of clicks and taps and you cannot oversee this aspect of your website or app.
If users have to wait, they’ll simply move on to another one that takes less time to load. So when it comes to designing your website or app, implement site speed enhancement tactics to improve page load capability.
Make it more interactive:
Just making an appealing layout or placing an engaging content is not enough for building a website. It should also include interaction with your target audience so that they will avail of the services you are providing. Engaging Call-To-Action(CTA) plays a crucial role in taking to make the audience in availing your services. This call-to-action can be formed in such a way to grab the user’s attention by making use of compelling words or phrases.
Eliminate Technical Site Errors:
If you run a business website, make sure that there are no errors while customers browse it over the web. Errors create a bad impression on customers. This may go to the extent where the user decides not to browse a particular website again.
For running a business website flawlessly, it is important to test it continuously. This makes the website strong externally as internally as well. Get rid of broken links and dead links to boost user experience and make your website error-free.
UX and UI design are fundamental parts of your brand’s presence online. It is evident that internet users are developing higher expectations when it comes to user experience. They are constantly looking for websites and applications that are engaging and easy to use.
As a business, a thoughtful UI/UX design will give you a unique visual identity and help you grow. Though trends in UI/UX design may change with time, some standard practices remain. Implement these best practices along with the latest trends to compete in the increasingly online-oriented business world.
Vivek Chaturvedi is the co-founder and CTO at Vidhema Technologies. He is responsible for the overall technical operations of the company and has played a major role in bringing Vidhema up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.