It seems that the current trend in the field of web design and development is “responsive”. Everyone wants to have a responsive web site and if you are an eCommerce store owner selling goods online, it’s very essential to have your web store responsive in order to cater to potential and major crowd of customers who visit your web store using different screen size devices during these days. Responsive website design is a web design approach in which design and development should respond to users’ behaviors and environment based on screen size, platform, and orientation.
Why Does Responsive Design Matter?
According to research on persuasive design conducted at Stanford University, there are three fundamental factors that must coexist in order to induce the users to perform a target behaviour.
The users must be motivated, they must have sufficient ability and there must be an effective trigger that transmutes potential action to kinetic interaction. This suggests that for website owners, having a website that shows up nicely and can be browsed easily on a smartphone is the key to holding the visitors’ attention, winning them over, thereby making more sales.
Often you can look at your own habits online and form an opinion about the behavior of others. If you’re browsing for information and the website you visit is tricky to navigate or get to the products section, for example, often you’re closing the tab before you even realize it.
What is responsive design?
In contrast, with responsive design, web developers don't have to focus on specific display sizes; rather, their responsive web code is designed to adapt to a range of display sizes, presenting different layouts based on the display size and capabilities of the mobile device or PC.
The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes. The design that responds to site visitors’ devices and browsers, The design that adjusts itself as per the size of the device using which the site is being viewed. Because it is a single design for the site, Responsive design maintains consistency between big desktop layouts and small mobile layouts.
Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation or turned sideways for landscape view.
Why it’s important?
Data says that more than 1/3 of users have started surfing the internet using their smartphones and these numbers are going to increase with high speed in the coming time. As an owner of a web store, they all are potential customers for you and you should not provide them with bad experience viewing your web store. This is an untapped opportunity to win the sales and if they get bad website experience on their mobile devices, Of course, they won’t browse and buy your products.
Responsive design is the “big thing” in web design right now. But if you are not a designer, you may be wondering what this term means. You might also be unsure as to whether or not the business’s website should be implementing responsive design, especially if you do not understand the concept.
Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.
I firmly believe that responsive design is really important for eCommerce web store owners and can open new horizons to increase sales.
Vivek Chaturvedi is the co-founder and CTO at Vidhema Technologies. He is responsible for the overall technical operations of the company and has played a major role in bringing Vidhema up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.