For any website to excel, it is not only the design and the content that can be utilized. You’d have to think about factors or ways in which you can improve the overall information distribution and, as a result, improve customer experience by letting them do/find easily what they want.
Here are tips to improve your website.
1. Revise your website plan
Websites need to be tangible and intuitive. They should include the necessary flow between the pages that makes a visitor turn into a customer. Therefore, if you’re website isn’t doing good, try revising your website plan. Look at it as if you are the visitor, apply your knowledge of them even if you have to. Once you do that, you’d pinpoint the major lags in the design.
2. Extend your approach
You can easily do that by having social media sharing extensions enabled on your website. If you are worried about not receiving enough visitors from social media, you should think about bridging your website with it. You have already done that by placing links in your social posts, but what about the other way around? By including social sharing extensions, you could let your visitors be your indirect marketers.
3. Do away with the distractions
The design of your website depends on the goal of your business. For example, if you’re running an e-commerce business, you should have a website that showcases products in the most fluent way possible. It shouldn’t be playing unnecessary videos, audios, and any other things that could scare your customers away. That usually happens because your customer gets distracted and has the webpage load in an hour (exaggerating).
4. Redesign your homepage
Modern websites have longer homepages. There’s no reason for you to, not have one. In fact, it would help you reap the many benefits that are associated with it. For example, a scroll-view of your business portfolio, a timeline that could introduce you to your visitor artistically, and an overview of what you offer.
5. Improve navigation
Increased bounce rates could point at the fault in the design of the website, and that too towards the navigation. If your website has everything in a mixed-up heap of text, images, videos, and links, the visitors are going to bounce off (literally). Therefore, spare some time and look into how you’ve organized things. After removing distraction, you can focus on this directly.
That’s why you should shun this idea and go on improving your website to benefit from them. You can start off by following the tips we stated in this post.
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About Author
Mr.Vivek Chaturvedi
Vivek Chaturvedi is the co-founder and CTO at Vidhema Technologies. He is responsible for the overall technical operations of the company and has played a major role in bringing Vidhema up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.