Do you have a website? If you do, when was the last time it was updated, design refreshed, or you made a profit from it? Is your website optimized for mobile devices?
Building a website and leaving it dormant over the years isn’t a good business decision. Each year there are new marketing and design trends that help you gain new customers and impress and keep the old ones.
Your company website is the online face of your business. It is the first thing people see when they encounter your business after doing a search for the services or products you offer. Business success is all about first impressions and your website is at the forefront. It is the first impression visitors will get of the way you handle business, the way you handle customer service and the quality of your product or service.
We never get tired of the saying that first impression counts. If you were given only a short amount of time to consume content, you would want to see something aesthetically pleasing right? The same is true with online content. According to Adobe, 78% of users want to see something that is beautifully designed instead of something plain and simple.
On this blog, we will discuss why you should invest in web design from Sydney and learn how it impacts your business and audience.
Guests that land on your website will judge how your page looks in seconds. In these few seconds, you want to make a positive impact on your audience. People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
Websites that look unappealing will immediately get a negative impression. They might think that you are unprofessional and untrustworthy so they leave your site without taking a deeper look and you miss out on a lead because they will go to your competitor instead.
Good web design is important because it is how customers perceive your brand. The impression you make on them will either make them stay or leave. Therefore a good web design helps to keep leads on your page.
Helps SEO Strategy
Web design and SEO work together and more web designers are choosing to integrate SEO when designing websites. It is important for business owners to be aware of how important SEO is in web design and the value it adds to the design process.
Web design elements and practices impact how you publish content on your website which in turn affects how SEO spiders crawl your website.
This is why good design is important. If your on-page SEO is not up to par with search engine guidelines, you will have a hard time with your online visibility. Aside from publishing content, certain web design elements can impact SEO. For example, your code needs to be SEO friendly. One of the best ways to do this is to partner with a good web design company.
When you want to create a brand, you want to create consistency so that customers can identify a certain style with you. This will help build leads that can be translated into sales.
There’s tremendous value in the consistency of digital interfaces. People browsing the web encounter dozens of websites that all have different styles, yet most feature very similar page elements.
Using the same styles, fonts, and layouts across your website help to build consistency. Different designs and styles will make your site look unprofessional. It also makes brand recognition harder because customers will have a hard time associating the different designs and styles to your brand.
If you’re inconsistent, people will not trust your website because it looks unprofessional. High bounce rates can receive penalties from search engines that affect your rankings. On the other hand, the consistent design keeps leads on your website longer which leads to better conversions down the line.
Your Competitors Probably Have Good Web Design
Perhaps the best reason to have good web design is that your competitors are doing it. If you want to remain competitive, you have to use web design to your advantage.
You want to stand out from the competition so an outdated design should be scrapped. Low-quality websites mean that your competitors outrank you which means you will lose your leads to them.
Good web design is an opportunity for your business to distinguish yourself apart from your competitors. When you are competing with other businesses, it means that you have similar products, services, and pricing. Good web design will help you stand out from the rest.
Vivek Chaturvedi is the co-founder and CTO at Vidhema Technologies. He is responsible for the overall technical operations of the company and has played a major role in bringing Vidhema up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.